Pimlico Florist Choice - Handcrafted by Pimlico Flowers

At Pimlico Flowers, every bouquet is designed by an experienced local florist who truly knows Pimlico and its seasons. Our Florist Choice range lets us pick the freshest market blooms each morning, crafting natural, elegant flowers perfect for homes and businesses around Warwick Way, Vauxhall Bridge Road and the quiet streets off St George's Square.

Working from our Pimlico studio, our team blends classic favourites with interesting seasonal stems, creating one-of-a-kind designs you simply won't find in a supermarket. Whether you're sending a thank you across Westminster, surprising someone in Belgravia or brightening a new flat in Victoria, our florist's eye for colour and texture means your gift always feels personal and thoughtfully arranged.

We offer reliable same-day delivery across Pimlico and surrounding areas when you order online before 3 PM. It's ideal for last-minute birthdays, new arrivals, sympathy tributes or a just-because surprise.

  • Handcrafted Florist Choice designs with the freshest stems available
  • Local knowledge of Pimlico, Westminster & Belgravia addresses
  • Convenient online ordering with same-day delivery until 3 PM

Choose Pimlico Flowers for trusted local service, beautifully curated florist's choice bouquets, and a level of care only a true neighbourhood florist can offer.

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FLORIST CHOICE FLOWERS
A carefully curated Florist Choice bouquet unfolds with a quiet, romantic confidence, exuding the refined calm of a Pimlico studio. The composition blends soft blush pinks with cream and muted lavender, while white anemones with their near black centers provide a striking focal point. Subtle blue eryngium thistles introduce a wintry glint that enhances the bouquet's modern edge. The arrangement sits within a generous spray of greenery, including eucalyptus like leaves and rich burgundy foliage that adds depth and warmth. A semi transparent white box centers the bouquet and displays Florist CHOICE ?200, drawing the eye to the curated price and the designer touch. Described in the gentle morning light of Pimlico's streets, this bouquet feels tactile and alive, as if the petals still carry the scent of a morning market. Its natural, slightly wild composition suggests a gift for a wedding, anniversary, or a thoughtful celebration, with same day delivery available across Pimlico and nearby districts, ensuring the flowers arrive fresh and vibrant for the moment they are needed.
FLORIST CHOICE £200
£200.00
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From a quiet corner of Pimlico, this bespoke Florist Choice bouquet unfolds with painterly grace. Creamy whites meet pale blush in a serene palette, carried by cloud-like blossoms that seem to float above cool, silver-green eucalyptus. The bouquet breathes with a florist's instinct: generous rounds of eucalyptus provide structure and scent, while slender olive branches hint at Mediterranean warmth. Each stem is placed to invite gaze along the graceful curve of the stems, creating a living sculpture rather than a rigid arrangement. Tiny sprays of pale pink and creamy fillers nestle among the architecture, and delicate sprigs of filler flowers lend subtle texture and depth. The overall effect is both intimate and expansive, like a quiet celebration in Pimlico's leafy streets, perhaps near St George's Square or the approach to Victoria. Over the arrangement sits a clean white rectangle bearing Florist Choice; Florist flows in a refined script, CHOICE in bold uppercase sans serif beneath it. Below, the price ?300 appears in bold white type, signaling the design's premium value. The soft background blurs to peach and cream, letting the bouquet glow. This design is suited to weddings, anniversaries, or meaningful gestures, and is available for delivery across Pimlico, Victoria, and nearby districts, with the steady, local care you'd expect from a team of Pimlico florists who know our community's rhythms and celebrations.
FLORIST CHOICE £300
£300.00
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Within the heart of Pimlico, this sumptuous hand-tied bouquet embodies the shop's eye for contemporary romance. The design showcases large, garden roses in dusty peach, creamy beige, mauve, with statements of deeper fuchsia and burgundy that catch the light and the gaze. Ruffled ranunculus provide sunny pockets of peach, while white chrysanthemums add brightness and a crisp edge. The bouquet is threaded with tiny white filler blossoms-gypsophila-like clusters-that soften the arrangement, and the branching brown-red sprigs offer architectural warmth. Silver-green eucalyptus and other cool-toned foliage frame the blooms, giving a natural, garden-like flow that feels both curated and spontaneously gathered. The mood is sophisticated, slightly wild, and perfectly poised for weddings, luxury gifts, or a special celebration in nearby Belgravia, Chelsea, or Victoria. In the centre, a crisp white square overlay carries the product identity: Florist in flowing script, CHOICE in uppercase beneath, and the bold value ?150 below. This cue marks a premium, artisan-curated bouquet designed for impact and longevity. Pimlico Flowers offers same-day delivery to Pimlico and surrounding districts, with fresh stems that arrive with lasting fragrance and vitality. The background remains softly blurred to keep attention on the bouquet's texture and colour interplay, from the velvety petals to the airy greens. The image captures the pride of a local florist who blends classic romance with modern sensibility, delivering a design that suits wedding aisles, anniversary tables, or a thoughtful gift to a friend in the local community.
FLORIST CHOICE £150
£150.00
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This hand-tied arrangement feels like a moment plucked from an English cutting garden and brought indoors to a sunlit Pimlico sitting room. At its heart are soft blush roses, their layered petals opening like small, quiet confessions of colour; around them delicate sprays of tiny white blooms-waxflower or astrantia-drift through the bouquet, creating a gentle cascade of shape and scent. Eucalyptus leaves, dusty blue-green and cool to the eye, frame the roses and give a subtly aromatic undercurrent that reads like an instant calming note. Scattered among the foliage are clusters of bright white berries, the clean roundness of each berry offsetting the velvety rose heads and adding a crisp textural punctuation. Hints of lavender-pink and deeper burgundy blossoms sit low in the arrangement to provide shadows and depth, while taller green-and-white spike flowers peek from the left and right to add movement and structure. The stems are lovingly gathered and bound with a cream-coloured ribbon, the hand-tied base visible and informal rather than rigid. Photographed in soft, ambient light that flatters the pastel palette, the bouquet radiates an easy elegance: ideal to mark a milestone birthday, to say thank you, or to brighten a new home near Eccleston Yards or Pimlico Road. A clean white overlay labels the image as a Florist Choice selection at a set price, implying a thoughtful, seasonal choice by an experienced local florist and a sensory, tactile gift of flowers.
FLORIST CHOICE £50
£50.00
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This close-up captures a densely layered bouquet that reads like a stroll through a seasonal stall on Pimlico Road at golden hour. At the visual centre sits a sumptuous deep burgundy dahlia, its velvety, concentric petals creating a dramatic nucleus, while surrounding it are garden roses in warm peach, creamy white, and soft apricot tones, each rose unfurling in multi-layered, pillowy curves. Interspersed are architectural sprays of silver-blue eryngium, their spiky silhouette breaking the roses' softness with a modern, wild note. Sprays of pale green or off-white hypericum berries add small, bright points of texture, and mixed eucalyptus and other leafy greens provide a cool, silvery backdrop that rounds out the palette. The lighting is gentle and directional, catching petal edges and the frosted sheen of the foliage so every surface reads tactile and alive. Over the centre is a subtle white square frame with rounded corners; inside, white script spells Florist, a smaller uppercase CHOICE follows, and a bold £60 price sits beneath, the typography intentionally clear against the darker florals. The arrangement feels expertly improvised-artful but approachable-suitable for a wedding detail, a birthday bouquet, or a thoughtful Pimlico delivery. It conveys the quiet confidence of an experienced hands-on florist who knows the neighbourhood and the way seasonal blooms perform in close, personal arrangements.
FLORIST CHOICE £60
£60.00
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An intimate, overhead portrait of a luxury Florist Choice bouquet, captured in soft, natural light that highlights the bouquet's gentle textures and pastel palette. The focus rests on large, sumptuous roses in shades of blush pink, cream and soft peach, their petals curling outward in generous spirals; quieter lavender-tinted roses sit among them, lending a muted, romantic counterpoint. Tiny white filler blooms-fine, airy sprays that could be waxflower or gypsophila-create a misty, lace-like layer, while small clusters of pale pink berry buds add pockets of visual interest. Interlaced throughout the arrangement are fluffy, dried elements in warm cream and tan tones-seed heads and dried grasses that give the design an organic, slightly rustic breath. Ample eucalyptus sprigs with their characteristic rounded, blue-green leaves provide a cool, silvery backdrop, and other lush green foliage adds depth and a verdant scent that evokes nearby riverside walks toward Chelsea Bridge or quiet moments in Tate Britain's gardens. Superimposed at the center of the image is a neat white rectangular outline containing white text: a graceful script reading "Florist Choice," a smaller sans-serif line reading "CHOICE," and large bold numerals "?70" below. The overall mood is tranquil and refined, a bouquet that feels both carefully curated and effortlessly wild-an ideal choice for an understated celebration, Mother's Day, or a thoughtful delivery to a Pimlico flat or Belgravia townhouse.
FLORIST CHOICE £70
£70.00
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This close-up shows a premium 'Florist Choice' bouquet - a carefully curated, hand-tied selection that Pimlico Flowers might prepare for a special order on Lupus Street or around Pimlico Road. A translucent white rectangle sits over the centre of the flowers bearing the script 'Florist Choice', the smaller uppercase 'CHOICE' beneath and a prominent '?100' in bold sans-serif, framed by a thin white square that sets the price and product label clearly against the petals. The floral composition is rich and layered: large, blousy pink garden roses with velvety, ruffled edges dominate the eye and promise a soft fragrance, while deep plum or burgundy hellebore-like blooms create a sophisticated shadowed counterpoint. Delicate, striped light-purple-and-white sweet peas weave through the arrangement with their airy, fluttering shapes; coral and soft-peach ranunculus add luminous, multi-layered texture; and creamy white filler flowers lift the palette. Lush greenery - from slender vines to broader, matte leaves and silver-toned sprays that recall eucalyptus - is interspersed throughout, giving the bouquet a garden-fresh, organic silhouette. Soft daylight sculpts the petals, and a pair of hands holds the stems at the base, the holder's pale sleeve blurred so the floral artistry remains the focus. The image reads as a bespoke gift: a florist-selected arrangement made to feel personal and luxurious, suitable for anniversary bouquets, wedding posies, or an elegant sympathy tribute, available for local delivery across Pimlico and into neighbouring Victoria and Chelsea.
FLORIST CHOICE £100
£100.00
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